Crafting
High
Impact
Content

When we undertake content marketing projects, we begin by studying the brand identity guidelines, researching the competitive landscape, analyzing the category context, assessing the brand’s lifecycle stage, and understanding the user persona. We collaborate with clients to evolve the brand guide and define clear marketing objectives. Once established, we conduct an internal briefing process, followed by project brainstorming sessions with the team. Following the KorPlan, our Research, Strategy, Copy, and Design teams work together to develop impactful solutions tailored to the need. The entire process is anchored by a dedicated Operations team member.