Facilitate the creation of a structured brief through targeted questions.
Research
Conduct comprehensive secondary research on the brand, market, customer segment, and competition.
Discussion on Brief
Collaborate with the client to finalize the brief based on mutual discussion, dialogue, and understanding of brand marketing and business needs.
Strategic Input
Develop an internal brief to guide the creative team, supported by written documentation and discussions.
Conceptual Review
Present and discuss conceptual creative work internally for first-level vetting against the brief, making directional choices and iterations as needed.
Final Vetting
Conduct a thorough internal review and refine as required.
Presentation to Client
Share the communication strategy and solutions developed with the client.
Client Feedback and Iteration
Implement client feedback, ensuring the final deliverables exceed expectations.
Ready for Implementation
Communication solutions are now ready to be implemented and launched.
How the Engage360 Positively Impacts Solution Creation and Delivery
Clarity on strategic brand and business objectives for communication projects.
Clear communication objectives.
True client-agency collaboration to enhance efficiency.